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In a world full of labels, prejudices and borders, we want to celebrate that we are different. We want to demonstrate that color is not something that can be written on the skin. It's a state of mind, a feeling, a mixture of cultures and ideas, a revolution started by those who want a change and believe that a world full of colors is a better world.
Colors, Benetton's new fragrance collection, has its roots in the brand's own DNA: color. Benetton Colors Blue radiates values such as diversity, multiculturalism, beauty and optimism. A new way of looking at the world through a plural and positive color palette. A new universe of fragrances to celebrate that what makes us different is also what unites us most. Male, urban, iconic.
Colors, Benetton's new fragrance collection, has its roots in the brand's own DNA: color. Benetton Colors Blue radiates values such as diversity, multiculturalism, beauty and optimism. A new way of looking at the world through a plural and positive color palette. A new universe of fragrances to celebrate that what makes us different is also what unites us most. Male, urban, iconic.
